Project Description

LTF Capital, a dynamic financial institution specializing in small business loans, approached me in 2020 for the design of their company logo. With a focus on providing fast, affordable loan programs, LTF Capital emphasizes a straightforward online application process, ensuring funding for businesses in as little as 48 hours.

To visually encapsulate their brand’s essence, they requested the incorporation of the color red in the logo design, symbolizing energy, passion, and action. Furthermore, they sought a logo mark that represents a bar, aiming to convey growth, progress, and the financial ascent businesses achieve through their support.

This design brief aimed to blend these elements seamlessly, ensuring the logo communicates LTF Capital’s commitment to swift financial solutions and their role as catalysts for business growth.


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